Recently published as part of Springer’s Science Meets Practice series, Product Recall Management – Preparation, Execution, and Recovery by Sascha Raithel, Setareh Heidari and Jan von Schlieben-Troschke delves into the complexities of managing product recalls effectively. The book offers actionable strategies, combining the latest research insights with real-world case studies to guide practitioners through every stage of the recall process.

Abstract:

Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.

Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public.

This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects.

This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.

 

Overview of chapters:

• The Imperative of Product Recall Management
• Characteristics of Product Recalls                                                                       
• Performance Implications of Product Recalls
• The Roles of Different Stakeholder Groups
• The Product Recall Management Cycle
• Industry Differences
• Spillover Effect
• Key Takeaways and Outlook on Future Challenges

 

Sascha Raithel, Setareh Heidari and Jan von Schlieben-Troschke express their heartfelt thanks to everyone who contributed to the development of this book.