Sascha Raithel is Professor of Marketing, Co-Chair of the Marketing Department, Co-Director of the Executive Master of Business Marketing Program, and Head of the Doctoral Program in Business Research at Freie Universität Berlin. Beyond his research interest in product recall management, he examines the creation, monetization, and preservation of market-based assets such as brand equity and corporate reputation. His research has been published in top-tier academic and practitioner journals such as Management Science, Strategic Management Journal, Journal of Marketing Research, and Harvard Business Review.